Lagom

The year 2005 marked the beginning of a multidisciplinary collaboration between designer Nette Sundström and musician Daniel Adams-Ray, the aim of which was to create great stage clothes.  The combination between fashion and music resulted in the creation of a fashion brand Lagom.

Now Lagom is a collaboration between designer Joakim Brinck and Daniel Adams-Ray and this august they showed their most recent collection at Stockholm Fashion Week.  Their Spring/Summer collection has been inspired by marbled floors and the reflections of light from the tiles outside their studio; they simply found inspiration from under their feet.

http://www.lagom-sthlm.com/campaign/

http://youtu.be/Bqi_oizGcd0