Swedish underwear brand Björn Borg has used what first appears to be nude models to promote a new line of long underwear. A short video released by the company this weekend to promote the launch, shows what looks like a man and woman strolling through Stockholm stark naked.
In reality the models are actually wearing “pixel pants” – the companies re-imagining of long johns. The limited-edition design features pixellated genitalia, which give the impression that the wearer has his or hers genitals censored.
Feeling tempted?
Say “Pixel Pants” at any Björn Borg Store in Stockholm to get a pair for free. (While stocks last).
http://youtu.be/bWFHZ6gnV_Y
