In January, the Japanese clothing chain UNIQLO announced that they were coming to Stockholm. And now the details have been confirmed. The conglomerate will open their Stockholm boutique at Kungsträdgården, in the building known as Sverigehuset, designed by the architect Sven Gottfried Markelius. The new boutique will pay tribute to Markelius with his work featured in its interior layout.
The brand has its roots in the Yamaguchi-based company Ogori Shōji, which opened their first store in 1949. In 1984 they opened the first UNIQLO store, and in 1997 they switched to selling their own clothing exclusively. Since then the label has expanded to Canada, Australia, Germany, South Korea, France and more, with around 2000 stores worldwide. The brand’s LifeWear label, which focuses on practical and comfortable clothing for everyday wear, will form a major part of the new store’s range. The Stockholm store opens to the public at 11:00 on Friday, with celebrations planned during opening day including performances of Japanese Taiko drums, special offers to the first visitors (including free cashmere shawls to the first 200 in line), a (limited based on first come first serve) number of tote bags to guests on opening day and juice from Jungle Juice, matcha ice-cream from Stikkinikki, green tea from Yuko Ono and coffee from Albert & Jack’s. The store will also open with a sale, with offer on items in place until September 5.
UNIQLO, Hamngatan 27. Opens Aug 24, 11:00. For more see www.uniqlo.com/eu/en/pages/stockholm/