Sneakers can do strange things to people. The shoe has undergone a transformation over the past decades from essentially ‘basketball shoes’ to a fashion items with its own gangs of dedicated fans. And if you happen to be a dedicated sneakerhead, there’s something that might interest you happening at Norrmalmstorg right now. Nike is launching Nike.com/sneakers, a digital platform that offers new premium sneakers and limited edition collections.
They’re celebrating the launch with a digital pop-up store at Norrmalmstorg. The store will be present between Dec 1-3 and will be launching exclusive, limited edition shoe styles every day, including variants on Air Jordans and Air Force 1s. To get the shoes, you need to get down to the box and log on the the sneakerbox’s wifi, which will give you access to the exclusive ranges in the Nike online store. The pop-up opens today and the first new edition, ‘Nike Sock Dart Incoming pack’, is released at 1700.
For more info see here